We face 2022 with the certainty that our sector is achieving the prominence it deserves and that logistics companies move mountains. After two years of negative episodes in all possible scenarios, we continue to fight. The epidemic, the maritime traffic crisis, rising supply prices, carrier strikes, Brexit and digitization by leaps and bounds (albeit long overdue) mean that we are prepared for whatever comes our way. It is clear that health and economic stability and cooperation on the part of the Administration are critical factors for recovery. There is much to correct in many areas and, at certain times, it seems that we are going backwards instead of making things easier for companies. We are all aware of the difficulties faced by farmers and transporters in achieving fair working and trading conditions. For this reason, and since globalization is a reality, reaching other markets should be less laborious and costly.
Products and goods made in Spain are globally recognized and their commercialization should also be facilitated for SMEs. In our case, we face the future by trying to control what is in our hands: being cautious in internal decision making, optimizing resources, building loyalty with old and new customers, and carefully analyzing both our suppliers and our potential customers. Rising costs of ocean freight, gasoline, changes in shipping company routes… are external threats that can destabilize organizations if they do not act with agility. These are changes that never cease and, what’s more, in the logistics world, there is no such thing as a quiet day. Therefore, the key is to find solutions for each incident. These constant and rapid changes in the logistics sector motivate us to maintain a professional and agile level of service.
Avoiding delays and additional costs in the chain is the main objective of all operators, and to this end, communication must be fluid and the distribution of tasks well established from the outset. Our main assets are people and technology, and our internal strategies range from functional and organizational to advertising, always with the objective of optimizing our resources and the skills of the staff in each department. To achieve this, we provide ongoing training to our employees in the ‘customs arts’ and invest in Information Technology (IT) resources for state-of-the-art tools to help us control the entire workload at the administrative and operational level.
In addition, customs and/or foreign trade advice to importers, exporters and carriers, through videoconferencing or in person, is becoming an increasingly important part of our range of services and daily tasks. These days present a learning opportunity for our customers, so that they become familiar with customs terminology and we have a common ‘language’.
Finally, we support all of this work with advertising activities to continue to publicize the benefits of Partida and reach new markets. Our objective is to maintain the added value that differentiates us and our sustainable competitive advantages.
Published in Mercados magazine
